GRID Part 2: Bigger and Better.
Over 2 weeks 3125 people signed up to run Nike GRID.
This time players could create teams, represent their region, and run for their university. Team rivalries sparked all over London as players competed for points, badges and postcodes. Between them players clocked up over 30,177 runs and covered 12,500 miles as the crow flies. A few people even ran the entire 48 postcodes.
DATA VIS: Each day we made a new data film telling the story of what was happening on the GRID. We used these films to gather momentum and provoke players into running more.
GIRLS VS BOYS
TUBE STRIKE VS NIKE GRID
Social network chatter and online engagement on Facebook and Twitter was unprecedented.