Brief: Get young people running.
Solution: We created an urban running game across London.
Nike Grid - Claim Your Streets
The game took place over 24 hours across 40 London postcodes. Players ran between phone boxes to score points. Each runner had their own unique game code. This was inputed at the start and end of each run. Points and badges were awarded for performance and participation. The winners were heroed on and offline.
And it all happened over Marathon weekend.
The website
