Brief: We were asked to create some online buzz for the launch of the second series and at the same time reward the hardcore fans for their loyal support of the show.

Solution: We made a site that evolved over time, gradually releasing clues and snippets of content to whip up excitement prior to the first episode. The first phase started with a countdown on a door, which then opened onto the lab and the first set of clues.

Interactive website

In the show the characters travel to different dimensions through an anomaly. To allow fans to experience this we created a downloadable anomaly widget to keep on their fan-sites and blogs. By clicking on their anomaly fans could travel randomly to other sites.